Realizing the importance of effective dissemination of research and policy advocacy to a wide spectrum of people for the mobilization of critical mass and to initiate dialogue, SPDC follows a multi-pronged strategy. The avenues of dissemination include distribution of reports to stakeholders; conducting seminars and press briefings; participating in seminars/conferences, participation on a regular basis in electronic media talk shows, holding interactive discussions on topical and emerging issues, showcasing research products on the website and writing newspaper articles.